The story
I'm not a guru. I just have nine dead stores.
And five that work. Here's how I got from one to the other.
My first store sold LED strip lights. It lasted six weeks and cost me $1,400. The second one died faster.
I did what everyone does: bought another course. Then another. By the end I'd paid for 37 of them — gurus, mentorships, a $997 “inner circle” that turned out to be a Discord server.
Store number six had its first profitable month. I wasn't smarter by then. I'd just finally learned the right things in the right order.
This site exists so you don't have to buy 37 courses to figure that out.
Timeline
Five years, the short version.
- 2021First store. Lost $1,400 in six weeks.
- 2022Store #6. First profitable month.
- 2024Crossed $500K lifetime revenue.
- 2026Five stores running. Built this roadmap.